Por favor utiliza este link para citar o compartir este documento: http://repositoriodigital.academica.mx/jspui/handle/987654321/190698
Título: Comunicación política y campañas electorales. Análisis de una herramienta comunicacional: el spot televisivo
Palabras clave: Política
political communication
political spot
electoral campaign
Editorial: Universidad Autónoma Metropolitana Unidad Iztapalapa
Descripción: This paper analyzes the main features of political communication aimed to persuade voters in the context of a presidential campaign, via a specific mass media such as television, and by means of a particular communication tool which production is completely controlled by political parties and candidates: the political spot. Their characteristics and prevailing contents are discussed. Spots of the presidential campaign 2003 in Argentina are used as examples.
Other Identifiers: http://www.redalyc.org/articulo.oa?id=72620204
Aparece en las Colecciones:Polis: Investigación y Análisis Sociopolítico y Psicosocial

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